This breakthrough company made its debut at the LA Auto Show. With so may new phantom brands attempting to capitalize on electric mobility, Rivian needed to prove itself as a real manufacturer with a real – very capable - vehicle based on real technology. We created a storyline that would allow us to exemplify everything Rivian believed as the maker of the world’s first Electric Adventure Vehicle as we took their 800HP electric pickup truck across the prettiest and baddest terrain in the Pacific Northwest. This piece was accompanied by a documentary short which tells the full company story.
